Times have changed, but traditional media is still king. TV, radio, and out of home provides excellent brand awareness for brands of all sizes. At Sq1, we create well-researched media plans, negotiate the best buys possible, and optimize live campaigns.
Sq1’s data-driven philosophy directly applies to our Traditional Media department. When planning, we extensively research markets based on client goals, and leverage data to determine the media channels best suited to reach those goals. Deep rooted partnerships with media vendors means we can even optimize live campaigns and offer our clients top-notch placements for the best value possible.
We have developed and managed traditional campaigns for numerous national brands including Wendy’s, Papa Murphy’s, and Daikin. See our case studies for a closer look at these campaigns.
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