KinderCare is the nation’s largest provider of childhood care and educational development. With a strong new messaging strategy focused on early childhood development with the curriculum to back it up, KinderCare came to Sq1 wondering how they can get more out of the national paid search campaign.
Sq1 took over KinderCare’s Paid Search account in march, 2014. KinderCare Learning Centers at the time, consisted of ~1,700 centers across the country. Their existing Paid Search account had many issues, most critically, it generated a high level of waste based on how the targeting and keyword groups were set up. Sq1’s approach was to rebuild their legacy account into 4 separate accounts to allow for more granular targeting and segmentation.
Sq1 rebuilt the legacy accounts to the deepest level of granularity by focusing on KinderCare’s 1,500 operating centers throughout the US. This allows Sq1 to create center-level strategies to meet varying level of support.Work With Us
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