Daikin is the world’s largest HVAC manufacturer, but when they entered the US market in 2012, nobody knew that. In order to grow their presence, they’ve relied on a qualified and reputable network of dealers to sell to consumers. But, they were up against some well-known names in the HVAC industry to do so.
How do you create a campaign that needs to prioritize both lead generation and brand awareness? Segmentation. Sq1 devised a plan to introduce the Daikin brand through high impact media vehicles that were strategically targeting consumers using third-party data.
High Impact Awareness Program
Preferred Zone Targeting
Responsive Direct Response Programs
The task was to introduce a new brand in a low interest category and generate sales during the off-peak selling seasons with a 90 day project deadline. Not only did Sq1 readily accept the challenge, they designed a program that resulted in active sales leads within a couple of days followed by a continuous flow of qualified sales leads. Needless to say, we are a happy client.Work With Us
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